We focused on natural materials like wood and greenery to set the right tone. Black backgrounds were used to highlight the meat products and merchandise. Conceptual elements such as a horn-shaped door handle and a cart-wheel counter were introduced — both referencing Rogob’s roots. These small but powerful details created an emotional connection and a memorable visual identity for the brand.

We were asked to revise the brand identity and design the interiors and exteriors for Rogob’s retail stores. The challenge was to reflect the brand’s heritage as a meat producer while creating a welcoming and modern space. The project included the development of visual details and customer experience elements for six retail locations.