About
Kalamaki Street Greek is a fast-food chain, where you taste the divine Greek food while doing your human affairs. For now, there are four eateries in London, and there will be more in all major cities of the global ecumene
A literally divine Greek fast-food chain in London
Branding
Hospitality
UK
Services
Brand Identity
Messaging
Illustrations
Print & Packaging,
Social Media
Layouts
Merchandise
Design
Interior and Exterior
Duration
3 months
Challenges
To create a contemporary and recognizable brand identity for a Greek fast-food chain in London, while avoiding clichés and rethinking classical heritage in a fresh and playful way. The goal was to shape a complete ecosystem — from visual identity and packaging to interior and social media — that resonates with modern urban audiences and celebrates Greek culture in a witty, relatable manner.
Solutions
We reimagined ancient mythology with a humorous twist, turning Greek gods into street-food icons. The design system blends bold typography, playful illustrations, and vibrant colors. We created a flexible identity applied across interiors, merchandise, print materials, and digital platforms — delivering both instant recognizability and a unique brand voice.
.avif)
The Greek gods got bored in antiquity and have come to nowadays. And, of course, they chose London! After taking a look at themselves at the British Museum, gods decided to freshen up their fearsome style. Less pomposity, thunder, and rage, more moussaka, gyros, and kalamaki for their beloved mortals!
%20(1).gif)
Kalamaki Street Greek wants the customers’ experience to be fun and engaging. The key point is to bring godlike magnificence down to earth. Thus, the stairs lead you to the heavenly domain of Zeus, Poseidon reigns in the lavatory, and the underground kingdom of Hades is in the hatch at the main entrance. A visitor becomes a part of present-day Olympus with mythological images in graffiti, column-like chairs, and lots of Greek munchies.
Yes, Kalamaki Street Greek is about delicious food and a cool atmosphere. But it also has one secret. Doing the job right, the brand wants to become a symbol of the millennial Greek culture for today’s generations. Why not? After all, Sirtaki was also invented just a few decades ago.
