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We based the brand concept on the idea of harmony through symmetry, a principle rooted in both nature and science. From snowflakes to sunflower spirals, symmetry is universally perceived as beautiful. This idea naturally extends to beauty tools, like scissors or nail clippers, which are themselves symmetrical and used to perfect form.The naming, logo, and visual identity reflect this concept through clean lines, geometric balance, and minimalist aesthetics. Packaging and retail environments were designed to reinforce a sense of elegance, precision, and natural order, appealing to a discerning, style-conscious audience.
Our client, one of Ukraine’s leading manufacturers of beauty tools, approached us to create a new brand aimed at the premium segment. The brief included developing the brand name, designing the logo and identity system, packaging, and retail space concepts that would communicate sophistication, precision, and beauty.
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Harmony has a strict scientific structure, where symmetry is the core. We subconsciously consider aesthetic any symmetrical form we see around us. There are endless examples of symmetry in the world of nature: sunflowers grow according to radial symmetry; snowflake has clear hexagonal symmetry & so on. The laws of symmetry could be seen in beauty tools that help us achieve an ideal shape, just look at scissors. People spend hours doing manicure and pedicure, aiming to perfect symmetry…
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