Starting Point
The inspirer of the brand is Halyna, the mother of our client and the keeper of the home hearth. She is also the heart and the soul of the Ptashka™ business.
Ptashka
Branding
Hospitality
USA
Services
Brand Strategy
Messaging
Brand Identity
Illustrations
Naming
Packaging
Uniforms
Duration
3 months
Challenges
The task was to create a food brand that feels warm, emotional, and deeply personal — something that goes far beyond just tasty dumplings.
-How do you make people feel home through packaging?
-How do you balance nostalgia and modernity?
-How do you speak to both children of the past and conscious adults of today?
Solutions
The name Ptashka comes from the Ukrainian word for “little bird.” Just like a bird carefully tends to its nest, we put care into every dumpling.
The brand is inspired by Halyna — the founder’s mother — a real person and the soul of home cooking.
The name Ptashka comes from the Ukrainian word for “little bird.” Just like a bird carefully tends to its nest, we put care into every dumpling.
The brand is inspired by Halyna — the founder’s mother — a real person and the soul of home cooking.
Each visual element carries meaning: bright, folkloric patterns echo the art of Maria Prymachenko and celebrate Ukrainian roots with bold joy.
It’s a brand about comfort, warmth, and food that hugs you back.
Key Message
We embrace the children’s part in adults, give them the opportunity to remember their childhood, eat their favourite food and be in the warm hands of their parents.
Why “Ptashka”
The Ukrainian word ‘ptashka’ means ‘birdie’, so the main symbol of the brand is a bird in a nest of dumplings. Each dumpling for Ptashka™ is like a hatching egg for a bird and resembles the care and effort that goes into the making process.
Ukraine Inspires
Visuals for Ptashka are inspired by the Ukrainian folk artist Maria Prymachenko. Her original style of drawing animals and a vivid color palette are widely applied throughout the brand identity.
