This image transmits the philosophy behind mOre. It is a pop culture and art history inspired sculpture. This piece is composed of two very different materials. It is the Nike statue in a fragile pale white material reconstructed with powerful modern electric blue limbs and head. mOre is about adding ideas, provoking curiosity, and rethinking of the whole innovative process.
An event hub in Kyiv, which captures ideas and attention.
Branding
Events
Ukraine
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Services
Motion Design
Brand Identity
Duration
~ 8 weeks
Solutions
We built the identity around the symbolic and inclusive power of the circle — one of the most ancient visual metaphors for unity, creativity, and wholeness. The “O” in “mOre” becomes a living, breathing part of the brand: an adaptable icon that changes to reflect the current theme or discussion, whether social, political, or cultural. This open-ended visual system ensures mOre stays relevant and engaging, continuously evolving just like the ideas it hosts. The brand is not a label — it’s a conversation starter.
Challenges
mOre is not just a physical space in Kyiv — it’s a dynamic cultural hub designed to host debates, workshops, and idea-driven events. The challenge was to craft a brand identity that could express this evolving, idea-centric nature while sparking curiosity and engagement. The branding needed to go beyond static design and reflect the ever-changing conversations
A universal and customizable design solution was developed to make it possible to quickly expand the business to a chain of franchise restaurants, applying the design to any space available for the lease. Brandon Archibald’s unique service “Restaurant Identity™” gave the Woobles operation space its branded look and feel. The brand identity guidelines not only explain how the brand identity should be used but also provides a detailed explanation of interior and exterior design rules and regulations. The colors, materials, furniture, lights, textures, and fixtures were carefully selected and applied to the first location. Now, they can be expanded to any other place within the days saving plenty of time.
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mOre is about the people who come. It is about ideas, thoughts, moods, creativity and various tones. It is always changing. That’s why we let the known artists work on the walls in this area. It can change every 6 months. This area can be painted on a specific theme. This way we always have something interesting to show what we do and who we are.
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The reception area is important, as it is the first thing guests see when entering the space. It needs to be one important ambassador for our brand. We suggested a reception counter design, that is respectful of the whole concept and shows counter composed of different layers of glass. It will reveal the 3D logo with brain synapse in its composure.
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We made a meeting point to mark the entrance to the mOre space. It is a concrete sphere, about 3 meters diameter. It marks the place from across all angles and it stands out from any street point. It will be painted from time to time by renowned artists. It will always be something entertaining to see. This will be a memorable installation for everyone who comes across it.
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We used stickers that contain fields of discussions hosted in the mOre space. The stickers are then placed on objects that are used for creative tasks. We feel that mOre engages in work process, idea findings, creativity, trends and so on. That is why we brand any instrument that will guide to the realms of creativity with mOre stickers.
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